Agency Evaluations

Mark has 35 years’ experience in representing travel agencies and other travel companies in travel industry matters. During the last ten years, he has represented either buyers or sellers in evaluating or analyzing approximately 300 acquisitions of travel agencies. In the last five years, he has also given several seminars on agency acquisitions, including formal and informal evaluation techniques and formulas.

Mark is the author of the formulas which are most frequently acknowledged by the travel agency industry as the most accurate means of valuing travel agencies. He developed these formulas based on his observation of what buyers were paying in cases where he represented a buyer or seller.

Mark’s formulas have never been challenged in any trade press article or court testimony. Although some critics state that it is erroneous to use a “single formula” rather than an average of several formulas, these critics have never stated that his conclusions are incorrect.

The trade association of U.S. travel agencies, the American Society of Travel Agents, has published one of formulas on its website for the guidance of travel agency owners and managers.

Mark has also been recognized as an expert on valuing travel agencies by federal and state courts in several jurisdictions.